Too much of a good thing, the adage goes, can be a bad thing.
And Record Store Day, the day designated for the celebration of brick and mortar independent record stores could be facing this issue.
With the first official day falling in April 2008, about 300 records stores were participating. It’s characterized by special releases from independent and major labels with one goal — to get people into the shops that are selling physical products in a world where people download files and use streaming sites to access music.
According to Pitchfork, about 10 releases were put out on the inaugural Record Store Day, most notably from R.E.M., The Black Keys and Death Cab For Cutie.
In comparison, 2014’s edition of the day will have over 1,200 stores participating with about 450 releases coming out especially for Record Store Day, according to the Washington Post.
This is leaving some smaller record storeowners frustrated, because every limited release has a very small amount of product.
“The available records are mostly limited to 2,000 or fewer copies so there isn’t enough supply to meet the demand,” according to the Washington Post article written by Mark Jenkins. “Some are pressed in editions or less.”
Richard Daly, who owns Crooked Beat in Washington was interviewed by Jenkins, where it is pointed out that because of the limited number of stock for each release and the increasing number of participating stores makes it difficult to keep customers happy.
“Some things I ordered 25 of, I’m getting five of this time,” Daly said in the story.
The Village Voice had a piece criticizing the trend as early as 2012. In that piece, titled “Why I Gave Up On Record Store Day” Jimmy Askew wrote that although Record Store Day does increase foot traffic the “exclusives kill me.”
“I know that when I work up at 9 a.m. Saturday and checked my normal news/social media diet, I was already seeing block long-lines that had formed at record stores in different parts of country, and it made me think of how intimidated … somebody unfamiliar with record store culture could be by that sight,” Askew said.
However, the day will most likely to continue to keep growing. While the limited releases are frustrating to some, it is bringing traffic into the store, even if it is just for one day.