For the first time in thirteen years, Coca-Cola slips to third place as Apple drives through as the top brand in the world in 2014. An enduring classic, Coca-Cola remains one of the most recognizable and valuable brands as it has enchanted it’s consumers over its 127 years in production. “The Leadership Issue” on Interbrand.com shares Apple’s success perfectly:
“In just a few years, all the rules of marketing have changed. Leadership roles are converging, traditional structures are crumbling, and the consumers’ voice carries more weight than ever. … Perhaps a sign of the times, Apple—a company that has changed our lives, not just with its products but also with its ethos—has risen to the top of our Best Global Brands list, giving us a new number one for the first time in 14 years.” – Jez Frampton, The Leadership Issue Interbrand.com
How did Apple rise to the top? Well, very few brands have enabled us to do so much so easily. “For revolutionizing the way we work, play, and communicate—and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed.” Living up to Apple’s “Think Different” campaign, the company’s team of innovative engineers and designers re-imagined the “already perfect” world of Apple and came out with iOS 7. As stated by Apple, “iOS 7 started with a design to take an experience people love and make it better. To make it even simpler, more useful, and more enjoyable – but still feel instantly familiar.”
The Best Global Brands in the United States of America:
Apple is in the clear lead with a brand value of over $98 billion. And still, Google is close behind with $93 billion. “As powerful as it is ubiquitous, Google controls about one-third of all online advertising spending, according to eMarketer research. At the same time, evolutionary changes in core offerings like search, Android (mobile operating systems), and Gmail continue to keep Google ahead of the pack, ensuring that users who are “one click away” from the competition never stray.
Below is an info-graphic I created to better illustrate this battle between the top three brands in 2014.